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Photo courtesy: Aiden Armstrong

988 Lifeline | Asheville City SC Announces Partnership with Buncombe County Behavioral Health Program

By Kristy Kepley-Steward, 06/24/24, 9:15AM HST


Photo courtesy: Aiden Armstrong

Photo courtesy: Aiden Armstrong

We're honored to announce a new partnership between Asheville City Soccer Club and Buncombe County’s Behavioral Health program to use the reach of sporks marketing to promote the 988 Lifeline. This collaboration marks a significant step forward in the realms of sports and mental health support, fostering a community-focused approach that aims to prioritize the well-being of all individuals, both on and off the field.

The 2024 Season Academy jersey will feature the 988 branding to promote the National Suicide and Crisis Lifeline. 

The 988 Lifeline program offers round-the-clock crisis counseling and intervention services, helping individuals navigate through challenging times and connect with the appropriate resources for ongoing support. By partnering with Asheville City Soccer Club, we aim to amplify the reach and impact of this essential program, leveraging our platform to raise awareness, reduce stigma and promote mental health literacy within our community.

Through this collaboration, Asheville City Soccer Club will be actively involved in spreading awareness about the 988 Lifeline program, both on and off the field. From featuring program information on our matchday to hosting special events and initiatives focused on mental health awareness, we're committed to using our platform to educate, support, and empower individuals to prioritize their mental well-being.

We're excited to implement mental health support initiatives for our players, coaches, and staff, ensuring that everyone involved with Asheville City Soccer Club has access to the resources and support they need to prioritize their mental health and well-being. By fostering a culture of openness, empathy and support, we aim to create an environment where everyone feels valued, supported, and empowered to thrive, both on and off the field.